Social Policy - 2. semester
|Lecturer in charge
|prof. dr. sc. Jurica Pavičić
|prof. dr. sc. Jurica Pavičić (Field exercises)
|J. Pavičić; Strategija marketinga neprofitnih organizacija; Zagreb: Masmedia (2003), str
Defining social marketing.
Formation of the process of marketing planning.
Analysis of society and social changes as the environment of social marketing.
Determining aims and effects of social marketing activities.
The development of social marketing strategies.
Managing social marketing programs and projects.
Organisation of the implementation of social marketing.
Ethics and social responsibility in social marketing.
Theoretical introduction with basic notions on managerial context of planning and the application of marketing in nonprofit environment.
The development of practically oriented competences for efficient management of activities in the organisations in nonprofit sector.
The development of skills for efficient managing of employees and volunteers in nonprofit organisations.
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